About Green Business

We’re on a mission to create a community focused on turning sustainability into everyday action.

We're working towards a vision where responsible environmental action is standard for every business. By removing barriers, building genuine capability, and proving that doing good for the planet helps businesses thrive, we help our community grow greener and grow stronger, together.

Victoria Hatch Carbon & Sustainability Consultant

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the team

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The values that root us in purpose and guide every decision we make.

People are at the heart of everything we do. We empower our team, clients, and community to lead sustainable change, combining human expertise with jargon-free support, evidence-led thinking, and guidance that makes sustainability clear and achievable for SMEs.

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Human
first

Putting people first, empowering teams and communities.

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Rooted
purpose

Proving that doing good for the planet helps business thrive.

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Clarity in
action

Making sustainability clear, accessible, and achievable

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Evidence-led
integrity

Helping clients avoid greenwash and build trust.

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Alliance for
resilience

Collaborating to create lasting change.

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Certified B Corporation logo on a white background

We’re a certified B Corp

Green Business has been independently verified as meeting the highest standards of social and environmental performance. We use business as a force for good, proving that environmental expertise and commercial success go hand in hand.

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Meet the team

Real people, real expertise, real impact.

With decades of combined experience advising governments, multinational corporations, and hundreds of SMEs, we bring deep environmental expertise with warmth and clarity. We're a passionate team who genuinely care about helping businesses do better - for people and for the planet.

Green Business Tim Maiden Founder

Tim Maiden

Founder & Director

Three decades advising on environmental strategy and climate action to the SME market.

tim@green.business

Green Business Vitoria Hatch carbon consultant

Victoria Hatch

Carbon & Sustainability Consultant

Climate expert helping clients quantify and reduce emissions.

victoria@green.business

Green Business Vicki Grant administrator

Vicki Grant

Administrator

Keeping operations smooth and client satisfaction high.

vicki@green.business

Green Business Sarah Donaldson technical director

Sarah Donaldson

Technical Director

Leading supply chain carbon expert ensuring best-practice reporting methods.

sarah@green.business

Green Business Ben Cianchi carbon sustainability consultant

Ben Cianchi

Carbon & Sustainability Consultant

Guiding businesses through carbon strategy and B Corp environmental requirements with clarity and expertise.

ben@green.business

How we work

We blend human expertise with smart systems for efficiency and impact.

Our decades of environmental expertise are combined with practical tools designed specifically to support SMEs. With a human-first approach, we cut through complexity, making sustainability clear and achievable for businesses with limited resources and busy teams.

What we do

Put people first

We lead with human expertise and support, using technology to enhance - not replace - guidance from our team who understand your challenges. Our clients work with actual environmental experts, not faceless automated systems.

Tailor to your business

We recognise that every business is different. Our services, solutions, and expectations are proportionate to your size, sector, and impacts, making sustainability practical for your specific situation.

Apply evidence-led integrity

We help clients avoid greenwash through transparent methods, recognised standards, and honest, critical thinking. Our approach builds trust with stakeholders by ensuring environmental claims are grounded in evidence.

What we don't do

Leave you to figure it
out alone

Unlike software-only solutions, we provide ongoing expert support. You're not left interpreting dashboards alone, we guide you through every step.

Make claims we can't
evidence

We never encourage environmental claims that can't be backed by data. We help businesses to tell honest carbon stories based on business realities.

Use jargon or
overcomplicate

We translate technical frameworks into plain English. No confusing sustainability speak or unnecessary acronyms.

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Hear from our Clients

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"The service from Green Business was brilliant. The team spent a lot of time getting to know us and what makes our business unique - a completely different experience compared to so many cookie-cutter services out there. If you want a team that will genuinely take time to help, and give you results and actions that are relevant to your business, Green Business is the best option I've seen."

James Gill, GoSquared Ltd
James Gill
GoSquared Ltd
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Sustainability solutions tailored for small businesses across industries

Want to work with us?

Join us to help SMEs grow greener and stronger, every day.

We're a growing team, passionate about removing barriers to environmental action. If you're an environmental expert, carbon specialist, or support professional who believes business can be a force for good, and wants to help SMEs prove it, we'd love to hear from you.

Ready to turn sustainability into a commercial advantage?

 From winning government contracts to strengthening investor confidence, we help SMEs demonstrate credible environmental action that opens doors, builds trust, and delivers measurable business value.

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YOUR QUESTIONS ANSWERED

What makes Green Business different from other sustainability consultancies?

We're built specifically for SMEs. This means we remove complexity, make services affordable, and provide human-first support tailored to your specific needs. Our combination of deep expertise and practical tools means you get quality without overwhelm.

What sectors do you work with?

We support a wide range of sectors, from professional services, entertainment, hospitality, retail, wholesale, charities, schools, and small- to medium-sized manufacturers and producers. We don't work with businesses involved in fossil fuel extraction, the arms trade, tobacco, pornography or gambling.

Can you help us become a Net Zero business?

Yes. We can help you calculate your carbon footprint and identify achievable carbon reduction targets for your business. We provide advice on both practical and aspirational reduction goals, as well as realistic Net Zero timelines and SBTi validation.

What is greenwashing, and how can you help my business avoid it?

Greenwashing is when businesses make misleading environmental claims to appear more sustainable than they really are. At Green Business, we believe greenwashing is harmful - both to the environment and to business. We help our clients avoid it by ensuring their sustainability actions and claims are honest and transparent, based on evidence and not speculation.

Operating with integrity and transparency to empower sustainable action.

We're committed to operating ethically, transparently, and in line with best practice across all aspects of our business, from data protection to environmental management, from equality to modern slavery prevention.

Terms and
Conditions

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Responsible use
of AI policy

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Privacy
Policy

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Modern slavery
statement

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Cookie
Policy

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Data
Security

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Environmental
Policy

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